Beauty Blog

The Lakme Fashion Week, which started late last week in India, has seen models strutting down the runway sporting more than the latest designs. According to reports, some models have undergone botox, face lifts and lip augmentation. The array of pretty faces have become brand ambassadors for fashion and quick fix beauty treatments.

A popular cosmetologist, Rashmi Shetty, said in an interview that there has been a significant increase of models that go to his clinic to undergo cosmetic treatments. Many treatments last less than two weeks thus making this so called “quick fix” the best alternative among aspiring models. This is fast becoming a major fashion trend in the local industry.

Shetty said that models used to undergoing basic treatments, like laser hair removal, especially for lingerie models. However, these days model are going one step further by turning to the more advanced and extreme treatments just to keep at the top of the modelling game.

Supermodel, television host and entrepreneur Tyra Banks dished out more information on the latest season of “America’s Next Top Model” which is currently on its 15th season. According to Banks, this season’s contestants are so far the “best” yet. The show chronicles the transformation of everyday young women into potentially fierce supermodels.

The winner of this season gets two spreads in Vogue Italia magazine and a lucrative contract with IMG Models. To stress how lucrative this contract is, this is where supermodels Gisele Bundchen and Kate Moss are currently connected.

As for the Italian Vogue feature, this was made possible after Banks and magazine editor Franca Sozzani maintained a friendly relationship after the former agreed to be featured on the magazine’s July 2008 issue which featured all black models.

Banks said that they are expecting the winner to have an international appeal and may be featured in other markets and magazines – specifically in France and Britain.